What is Scope in Google Analytics? Understanding Hit, Session and User Scope

Google Analytics puts your data into different Scopes and calculates metrics and dimensions based on these. But what are they exactly? In this video we are going to learn about Scopes and take a look behind the scenes of how the Google Analytics Processing engine works. There are four Scopes in Google Analytics: Hit Scope Session Scope User Scope Product Scope #Measure #GoogleAnalytics #Scope OUTLINE: 00:00 - Intro 00:20 - What is Scope in Google Analytics? 04:21 - Hit Scope 04:39 - User Scope 05:56 - Session Scope 09:47 - Bounce Rate 11:25 - Summary 🔗 Useful Resources: Spreadsheet used: https://docs.google.com/spreadsheets/d/1e-JPh_Y3Zng70aex-IIxu6vbh-x-m2xbDB5qTHoP1PE/view#gid=0 Understanding Scope in Google Analytics Reporting (LunaMetrics): https://www.lunametrics.com/blog/2016/11/30/understanding-scope-google-analytics-reporting/ Custom dimensions & metrics (Google Help): https://support.google.com/analytics/answer/2709828?hl=en 🎓 Measure Masters Membership: https://measureschool.com/measure-masters/?utm_source=video&utm_medium=youtube.com&utm_campaign=description ❓ Take Our GA4 Quiz: https://measureschool.com/google-analytics-4-quiz/?ach=&utm_source=video&utm_medium=youtube.com&utm_campaign=description FREE Tag Manager Course: https://measureschool.com/products/free-google-tag-manager-course/?utm_source=video&utm_medium=youtube.com&utm_campaign=description FREE Analytics Course: https://measureschool.com/products/free-google-analytics-course/?utm_source=video&utm_medium=youtube.com&utm_campaign=description 🔀 GTM Copy Paste - Our Chrome extension https://chrome.google.com/webstore/detail/gtm-copy-paste/mhhidgiahbopjapanmbflpkcecpciffa 🚀 Hire us: https://measureschool.com/services/?utm_source=video&utm_medium=youtube.com&utm_campaign=description 📚 Recommended Measure Books: https://kit.co/Measureschool/recommended-measure-books 📷 Gear we used to produce this video: https://kit.co/Measureschool/measureschool-youtube-gear 📡 Our Live Streaming Software: https://restream.io/join/YXLM2 👍 FOLLOW US Facebook: https://www.facebook.com/measureschool Twitter: http://www.twitter.com/measureschool LinkedIn: https://www.linkedin.com/company/measureschool