Today we discuss self-selection bias and why it's important to consider when designing your experiment and collecting research data.
Further Reading:
Bethlehem, J. (2010), Selection Bias in Web Surveys. International Statistical Review, 78: 161-188. https://doi.org/10.1111/j.1751-5823.2010.00112.x
Nicolini Giovanna & Dalla Valle Luciana (2011) Errors in Customer Satisfaction Surveys and Methods to Correct Self-Selection Bias, Quality Technology & Quantitative Management, 8:2, 167-181, https://doi.org/10.1080/16843703.2011.11673254
Bjering, E., Havro, L. J., & Moen, Ø. (2015). An empirical investigation of self-selection bias and factors influencing review helpfulness. International Journal of Business and Management, 10(7), 16. https://doi.org/10.5539/ijbm.v10n7p16
