What is Server-Side Tracking in Google Tag Manager?

Server Side tagging in GTM is one of the biggest recent changes to Google Tag Manager. In this video, I am going to explain what Server-Side & Client-Side tracking are, the differences and what this new Server-Side tagging in GTM is all about. We will then go over some use cases for Server-Side tracking with GTM and whether you should start using it. 00:00 - Introduction 00:55 - What is Client-Side Tracking? 01:39 - What is Server-Side Tracking? 02:35 - What is the new Server-Side GTM? 04:39 - Use cases for Server-Side GTM? 07:18 - Should you use Server-Side GTM? 08:24 - Conclusion 🔗 Links: Extended GTM Server-Side Tagging Tutorial - https://measureschool.com/resource/server-side-tracking-with-gtm-tutorial/?utm_source=video&utm_medium=youtube.com&utm_campaign=description Official Server-Side GTM Documentation - https://developers.google.com/tag-manager/serverside/ Google Cloud Storage - https://cloud.google.com/storage/ 📄Read this Video's Guide: https://measureschool.com/server-side-gtm/?utm_source=video&utm_medium=youtube.com&utm_campaign=description 🎓 Measure Masters Membership: https://measureschool.com/measure-masters/?utm_source=video&utm_medium=youtube.com&utm_campaign=description ❓ Take Our GA4 Quiz: https://measureschool.com/google-analytics-4-quiz/?ach=&utm_source=video&utm_medium=youtube.com&utm_campaign=description FREE Tag Manager Course: https://measureschool.com/products/free-google-tag-manager-course/?utm_source=video&utm_medium=youtube.com&utm_campaign=description FREE Analytics Course: https://measureschool.com/products/free-google-analytics-course/?utm_source=video&utm_medium=youtube.com&utm_campaign=description 🔀 GTM Copy Paste - Our Chrome extension https://chrome.google.com/webstore/detail/gtm-copy-paste/mhhidgiahbopjapanmbflpkcecpciffa 🚀 Hire us: https://measureschool.com/services/?utm_source=video&utm_medium=youtube.com&utm_campaign=description 📚 Recommended Measure Books: https://kit.co/Measureschool/recommended-measure-books 📷 Gear we used to produce this video: https://kit.co/Measureschool/measureschool-youtube-gear 📡 Our Live Streaming Software: https://restream.io/join/YXLM2 👍 FOLLOW US Facebook: https://www.facebook.com/measureschool Twitter: http://www.twitter.com/measureschool LinkedIn: https://www.linkedin.com/company/measureschool