What It Means to Activate Data Using Reverse ETL

Reverse ETL is the process of sending curated datasets from warehouses back into the applications that business teams actually spend their time in, like CRMs, help desk apps, and marketing platforms. This gives sales and support professionals a complete understanding of customers, and enables marketers to automate highly targeted advertising. Dataddo is one of the few data integration platforms offering ETL/ELT and reverse ETL capabilities as part of a single solution. In this Feature Spotlight webinar, our CEO and founder Petr Nemeth will be: - Demonstrating a real-world reverse ETL use case using the Dataddo platform - Presenting Dataddo’s roadmap of supported services and current/planned features - Answering any and all questions This is the cutting edge of data integration in 2022. See for yourself how powerful it is. Content 00:00-02:20 Intro/Agenda 02:21-03:34 What is Reverse ETL/Data Activation 03:35-09:13 Why use Reverse ETL 09:14-16:11 How does it differ from iPaaS 16:12-20:00 Challenges of Reverse ETL 20:01-22:00 Any to Any Integration 22:01-23:20 Dataddo R-ETL destinations 23-21-25:17 Demo of R-ETL 24:18-28:04 Q&A 28:05-29:44 Outro