When (and when not) to use animations on your site — Webflow tutorial

Animations and interactions can elevate a web experience — or completely derail it. In this video, we’ll break down when to use motion, when not to, and how to design interactions with intent. We’ll look at real-world examples (like Apple and MetaLab) and cover best practices for accessibility, brand alignment, and performance — so your interactions feel purposeful, not just flashy. You’ll learn: 00:00 — Introduction 00:48 — When to use interactions 02:31 — When NOT to use interactions 03:48 — Examples of good interactions 06:46 — Best practices #Webflow #WebDesign #UXDesign #Interactions #MotionDesign #Accessibility #WebAnimation #WebflowUniversity ---------- Get started with Webflow: https://wfl.io/2r7cVUW Join the Webflow Community: https://webflow.com/community https://webflow.com https://twitter.com/webflow https://www.instagram.com/webflow https://facebook.com/webflow