Why AdTech vs MarTech Is the Wrong Question

AdTech vs MarTech – isn’t it all just “marketing tech”? Not exactly! In this video, we break down the core differences between advertising technology (AdTech) and marketing technology (MarTech), and why knowing the distinction matters in 2026. You’ll learn what each term really means, see examples of platforms (from DSPs and ad servers to CRMs and analytics tools), and discover how these once-separate worlds are now overlapping more than ever.