Why everything feels more expensive now

Why are your favourite products getting smaller but costing the same? From toilet paper rolls to snacks, shrinkflation is the sneaky tactic is affecting many things we buy. Subscribe to It's Complicated ► https://bit.ly/ItsComplicatedSubs In this video, Neelam Tailor looks into how companies hide shrinkflation and what you can do about it. After a holiday season where festive treats like Cadbury’s Christmas selection boxes shrank while prices stayed the same, shrinkflation continues to impact shoppers in 2025. Start the year informed and learn how to spot these subtle changes to protect your budget. About: It's Complicated is a new channel from @theGuardian bringing you weekly videos about the hows and why behind the stories that matter. The Guardian (https://www.theguardian.com/) has been providing high-impact, independent journalism since 1821, always free from commercial and political influence. Help sustain our future by making a contribution today ► https://bit.ly/2Zyt72O Check out our other channels: https://www.youtube.com/@theGuardian/ https://www.youtube.com/@guardiannews #shrinkflation #inflation #skimpflation #itscomplicated #explained