Why Your Logo Feels Off (Even When It’s ‘Correct’)

You followed all the rules… so why does your logo still feel off? In this video, I break down the subtle design mistakes that most people miss and how to fix them. Design isn’t just about being correct. It’s about how things feel. A logo can be perfectly aligned, spaced, and built on a grid… and still feel wrong. That’s because great design lives in the space between math and perception. In this video, I walk through three key things that separate “technically correct” from “visually right”: Visual weight Spacing (kerning) Optical alignment You’ll see real examples using familiar logos, and I’ll show you exactly how small adjustments can completely change how a design is perceived. If you want to go deeper into alignment, I break it down here: 👉 https://www.youtube.com/watch?v=_Hj691jSkDI&t