World2Meet Unifies Data to Satisfy B2B & B2C Needs

Stefano Ceccarello, the Chief Digital and Experience Officer at World2meet, leads the initiative to enhance client data activation within the company, a vertical tour operator. To achieve a unified customer view, World2meet sought a central repository for customer data, recognizing the distinct needs of B2B and B2C structures. They chose Treasure Data for its real-time capabilities, which facilitated the implementation of valuable use cases across various business lines. 0:00 Introduction 0:28 What key problems did you aim to solve with a CDP? 1:00 What were your must-have CDP capabilities? 1:32 Which Treasure Data use cases have made the biggest impact on your business? 2:18 How did Treasure Data stand out from other CDPs? 2:42 What it’s like working with the Treasure Data team? 3:04 What excites you about the future of Treasure Data?