I wanted to take this campaign in a completely different direction, which is why we decided on an all-male casting and a setting with a colder climate! This campaign is heavily inspired by vintage samurai photos, which explains the moody & grainy feel. I knew that this time around I wanted to push boundaries and really focus on the gray area of gender expression. The area where individuals aren't anchored down by gender norms and they have the freedom to express their more masculine or feminine qualities! Yuki 雪; The title of this campaign means snow when translated from Japanese to English ❄️ I hope you all enjoy! 🤍
