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Travel & Tourism in Motion. | 16 – 18 March 2027 The World’s Leading Travel Trade Show® is bringing together the global tourism industry. Save the date! ITB ...

Latest Videos

Anna Belash on AI, Direct Bookings, and Why Hospitality Still Needs a Human Touch

Dr Kristin Stechemesser on Sustainable Tourism Standards. EU Ecolabel 🌱

Cruise Saudi’s Lars Clasen on Experiential Travel and the Industry’s Next Wave

Visa’s Tanya Platt Maps the Future of Payments in B2B Travel

Langkawi in Balance Dr Azmil Munif on Protecting Nature Through Tourism

Dr Charles Mangion on Malta’s Tourism Future and Expanding Global Markets

Maria Helena de Senna Fernandes on Positioning Macau for Global Travel

Peru Beyond Machu Picchu Eric García on Community Driven Tourism

South Africa Tourism Vision Deputy Minister on Growth, Jobs, and Global Partnerships

Ronella Croes of Aruba Tourism Authority on High Value, Low Impact Tourism

Mathias Ulrich on Smart Tourism & the 72 Hour Experience in #Liechtenstein

#Airbnb Kathrin Anselm on the Rise of Rural Travel

ITB Berlin at 60 Simone Schwab on the Future of Global Travel

60 Years of ITB Darius Morgan on Lifelong Travel & Evolution

What If the Impossible Is Just the Next Thing We Haven't Tried Yet

The (Im)possible Journey – Visiting All Countries Without Flying

Space-Based Technology For Ground-Based Regeneration

Leading with Heart Women as Catalysts for Regenerative Tourism

Wrap Up & Closing

Human Intelligence Unlocked How AI Powers the Workforce (In German only)

Team Off-sites an Opportunity for Destination Growth in the Off-season

From Hype to Value The Investor View on Traveltech’s Next Cycle

Is Traveltech ready for AI How to feed the Arficifial Agents

Beyond the Buzz How Blockchain can fix Travel Distribution

Round-off and take aways for the hospitality ecosystem

Reengineering MICE Sales for Hotels - How AI & Automation Transform Group & Event Revenue

Beyond the Algorithm Why AI Still Fails at Trust, Culture & Human Connection

Regenerative by design – Stories from Practitioners

The End of Effort Driving Velocity and Vitality into High-Performance -powered by Uber for Business

Hotels as Drivers of Community Value – Challenges and strategies