Zaryn Sidhu

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139 videos

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Bringing you 15+ years of digital advertising knowledge across paid media, content, and creative.

Latest Videos

3 Meta ads updates to watch out for in 2026

3 Meta ads updates to watch out for in 2026

Zaryn Sidhu

165 views·2 months ago

This Meta Ads Update Changes Competitive Research

This Meta Ads Update Changes Competitive Research

Zaryn Sidhu

290 views·4 months ago

Why I Quit Making Marketing Videos (RIP 2018-2024)

Why I Quit Making Marketing Videos (RIP 2018-2024)

Zaryn Sidhu

271 views·4 months ago

Facebook Ads 2025 Tutorial – Build a Sales Campaign for Online Store (Strategy, Structure, Setup)

Facebook Ads 2025 Tutorial – Build a Sales Campaign for Online Store (Strategy, Structure, Setup)

Zaryn Sidhu

5.8K views·1 year ago

Facebook announces ‘Andromeda’ (MAJOR UPDATE) to Ads Recommendation System

Facebook announces ‘Andromeda’ (MAJOR UPDATE) to Ads Recommendation System

Zaryn Sidhu

1.3K views·1 year ago

Why MOST Facebook Ads Fail

Why MOST Facebook Ads Fail

Zaryn Sidhu

474 views·1 year ago

TikTok Integrates with Lemon8 App, Meta Ads Personalization to Decrease in the EU

TikTok Integrates with Lemon8 App, Meta Ads Personalization to Decrease in the EU

Zaryn Sidhu

2.6K views·1 year ago

MMM vs. MTA in Marketing (Explained)

MMM vs. MTA in Marketing (Explained)

Zaryn Sidhu

3.5K views·1 year ago

Facebook Ads Attribution Window - Optimal Setting (7 Day Click vs. 1 Day Click)

Facebook Ads Attribution Window - Optimal Setting (7 Day Click vs. 1 Day Click)

Zaryn Sidhu

4.5K views·1 year ago

Measurement vs. Attribution in Digital Marketing (EXPLAINED)

Measurement vs. Attribution in Digital Marketing (EXPLAINED)

Zaryn Sidhu

1.6K views·1 year ago

Facebook Ads (NEW) Flexible Ad-format - Should you use it

Facebook Ads (NEW) Flexible Ad-format - Should you use it

Zaryn Sidhu

4.6K views·1 year ago

Facebook Lookalike Audiences (Do they STILL WORK)

Facebook Lookalike Audiences (Do they STILL WORK)

Zaryn Sidhu

5.9K views·1 year ago

Snapchat Ads (Are you actually MISSING OUT)

Snapchat Ads (Are you actually MISSING OUT)

Zaryn Sidhu

3.3K views·1 year ago

Facebook Ads Learning Phase in 2025 - Does it EVEN matter

Facebook Ads Learning Phase in 2025 - Does it EVEN matter

Zaryn Sidhu

6.0K views·1 year ago

The Truth About Broad Targeting on Facebook

The Truth About Broad Targeting on Facebook

Zaryn Sidhu

1.1K views·1 year ago

Facebook Ads Incremental Conversions (What ACTUALLY Works)

Facebook Ads Incremental Conversions (What ACTUALLY Works)

Zaryn Sidhu

2.2K views·1 year ago

Growth Marketing vs. Performance Marketing (Which is BETTER)

Growth Marketing vs. Performance Marketing (Which is BETTER)

Zaryn Sidhu

41.9K views·1 year ago

META ASC 2024 - Evolving your Advantage Shopping Campaign Strategy

META ASC 2024 - Evolving your Advantage Shopping Campaign Strategy

Zaryn Sidhu

2.1K views·2 years ago

LinkedIn Ads for SaaS 2023 - 3 High-Performing Lead Gen Tactics

LinkedIn Ads for SaaS 2023 - 3 High-Performing Lead Gen Tactics

Zaryn Sidhu

3.1K views·3 years ago

Facebook Dynamic Creative (Should You Use It) - FLEXIBLE AD

Facebook Dynamic Creative (Should You Use It) - FLEXIBLE AD

Zaryn Sidhu

14.0K views·3 years ago

Does the Facebook ads 'Learning Phase' MATTER in 2023

Does the Facebook ads 'Learning Phase' MATTER in 2023

Zaryn Sidhu

15.5K views·3 years ago

Building a FLAWLESS Facebook Ads Lead Generation Campaign in 2023

Building a FLAWLESS Facebook Ads Lead Generation Campaign in 2023

Zaryn Sidhu

8.2K views·3 years ago

Facebook Advantage+ Shopping Campaign (ARE YOU MISSING OUT)

Facebook Advantage+ Shopping Campaign (ARE YOU MISSING OUT)

Zaryn Sidhu

24.6K views·3 years ago

Facebook Ads ADVANCED Lead Generation (HIDDEN Pixel Strategy)

Facebook Ads ADVANCED Lead Generation (HIDDEN Pixel Strategy)

Zaryn Sidhu

1.3K views·3 years ago

LinkedIn Ads Tutorial 2023 for B2B Lead Gen

LinkedIn Ads Tutorial 2023 for B2B Lead Gen

Zaryn Sidhu

3.9K views·3 years ago

The CHEAPEST Facebook Ads strategy for leads

The CHEAPEST Facebook Ads strategy for leads

Zaryn Sidhu

9.3K views·3 years ago

Has Digital Advertising Peaked

Has Digital Advertising Peaked

Zaryn Sidhu

1.9K views·3 years ago

Facebook Ads Conversion Campaign 2023 (PRO SETUP) for E-Comm Sales

Facebook Ads Conversion Campaign 2023 (PRO SETUP) for E-Comm Sales

Zaryn Sidhu

51.9K views·3 years ago

Facebook Ads Lead Generation 2023 (PRO Setup Tutorial) Certified Advertiser

Facebook Ads Lead Generation 2023 (PRO Setup Tutorial) Certified Advertiser

Zaryn Sidhu

31.8K views·3 years ago

Facebook Automated Ads (HERE IS THE TRUTH)

Facebook Automated Ads (HERE IS THE TRUTH)

Zaryn Sidhu

17.7K views·3 years ago

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