Center for Customer Insights and Digital Marketing

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43 videos

The Center is housed within the College of Business Administration at Cal Poly Pomona. Our intent is to advance our knowledge in buyer behaviors (both consum...

Latest Videos

Structural Equation Modeling in R with lavaan CCIDM at Cal Poly Pomona

Email Marketing Workflow & HubSpot Analytics CCIDM at Cal Poly Pomona

Transitioning from SPSS (SASSTATA) to R for Survey Research CCIDM at Cal Poly Pomona

Build a Free Professional Portfolio Website with Quarto CCIDM at Cal Poly Pomon

Designing Stunning & Effective Quarto Presentation Slides CCIDM at Cal Poly Pomona

In-depth Interactive Report Authoring with Quarto CCIDM at Cal Poly Pomona

Intro to Quarto in RStudio - Reproducible Documents, Slides, and Websites CCIDM at Cal Poly Pomona

Bring Data to Life Create Interactive Apps with Shiny in R

Introduction to SQL for Data Science Workshop

Mastering Pivot Tables in Excel A Quick Guide

Excel Table Feature EXPLAINED (in under 5 min!)

Master Excel's COUNTIF and COUNTIFS Functions in 5 Minutes!

Data Analysis Made Easy Learn Advanced Excel Techniques with VLOOKUP and MATCHINDEX MATCH

HOW TO Data Cleaning in Excel (Text to Columns, Removing blank rows, and more!)

Insights Association

Marketing on Instagram A Complete Guide to a Successful Strategy for your Business

Maximizing User Engagement by Designing a Dynamic Survey with Qualtrics

Career Options in Market Research

Create a Great Report with R Markdown

Data Analysis and Insights w Microsoft Excel

How to Successfully Participate in Studies and Manage Your Credits

Is Your Understanding of the Market Obsolete (feat. Hilary DeCamp)

How to Get Started with Research Participation in the Business Research Panel

Machine Learning with Tidymodels

Effective Presentation Skills for Competitions and Conferences

Customer Attributes to Discrimination and Effective Coping Strategies Following Service Failure

Evolution in the Market Research Industry Looking to the Future by Examining the Past

Representational vs. Abstract Imagery Effects on Purchase Intentions Between Vice and Virtue foods

Text Mining in R

Introduction to Email Marketing