Marketing Analytics With Kisholoy

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113 videos

I share videos on marketing analytics and performance marketing. I cover topics like causal inference, geo-experimentation, holdout testing, LTV calculation,...

Latest Videos

Why You Can't Measure Marginal CAC Without an MMM

The Problem with Fixed Incrementality Multipliers

Difference-in-Differences - The PowerHouse of Incrementality Measurement

Should You Invest in Performance Or Brand Debates in Marketing Measurement - Part 1

The Science of Dealing with Outliers in MMM

Your ROAS Just Dropped—But Should You Actually Optimize

AI-Assisted vs AI-Led Analysis - Which One Actually Works

What Does Meta's Update to the Clickthrough Attribution Mean for your Brand

Causal Impact Analysis of War on NewReturning Customer Orders

End-to-End Sales Forecasting for Ecommerce and D2C Brands

Frequentist vs Bayesian Marketing Mix Modeling 2 Most Common MMM Approaches

Multi-Platform Share of Search App (SoS) Google Ads Keywords Planner + Amazon Bulk Search

Share of Search (SoS) Free Tool - Build it Yourself Using Google Ads API & Streamlit

Budget Optimization Using MMM MMM vs MTA CVXPY vs SCIPY

Decision Flow Dashboard 2026 Not Just a Reporting Tool Google Ads & More

What is Linear in Linear Regression Model Statistics for Marketers Series

Causal Impact Analysis of Australia's Social Media Ban of Teens Under 16 Causal Inference RDD

CausalPy by PYMC Walkthrough Geo-experimentation Package Bayesian Synthetic Control

Geo Experiment Using Google's Matched Markets Package Open Source Time Based Regression

BigQuery AI Forecast, Evaluate & Anomaly Detection Functions

Signal to Noise Ratio Relationship with Model Fit & Data Requirements MMM

Bayesian Priors Explained MMM Priors Setting Meridian ROI Priors

How to Analyze Lagged Effect of Ad Spend Adstock Statistics for Marketers Series

Black FridayCyber Monday - Forecasting Sales & Causal Impact Incrementality

Statistical Significance vs Duration of Testing When (not) to stop an incrementality test

Causal Inference Basics Average Treatment Effects (ATE, ATT, ATU)

Are Attribution Window & Adstock the same Not Quite! Statistics for Marketers

Incrementality Testing with DiDTWFEEvent study model

What is Adstock in MMM Full Mathematical Explanation

Why Marginal ROAS Equalizes Under Optimal Budget Allocation Statistics for Marketers Series