The Hustle

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The Hustle is business news for people who hate business news. We spotlight the world’s boldest bets — offbeat startups, hidden trends, and moonshots that mi...

Latest Videos

How the 5 Biggest Luxury Brands Actually Make Their Money

Why Ravensburger is the Gold Standard of Jigsaw Puzzles

Why This Machine Is In Every Good Coffee Shop

Are Your Expensive Sunglasses a Scam

How the 5 Biggest Burger Brands Actually Make Their Money

AMC's Fatal Mistake That Cost Them Everything

Why 600+ Planes Are Sitting Without An Engine

How Domino's (Secretly) Became a Tech Company

The Actual Difference Between $2 and $56 Water

How 6 Ads Predicted Blockbuster’s Downfall

Why Kroger’s $2.6B Automation Bet Failed

The Strategy That Cost Kraft Heinz Billions

The “Dead” Phone Company Nvidia Just Bet $1 Billion On

Why This One Company is So Good at Making Everything

Why Europe’s Favorite Soda Flopped in America

How Ranch Dressing Took Over America (And Failed Everywhere Else)

Inside America’s Gas Station Turf War

He (Accidentally) Built the Amazon of Manufacturing

Why America is Running Out of Electricians

Why I Can’t Find My Favorite Dunkin’ Donut

The Loophole that Drowned America in Self Storage

How Hotels Trick Your Brain into Coming Back

The Real Reason Starbucks Is Closing Stores

Why America is Running Out of CO₂

Three Ways We Can Fix Our Microplastics Problem

Why Everyone Has Suddenly Started Pirating Again

How Costco Cracked Japan’s Impossible Market

The Surprising Reason Carvana Didn't Fail

This Fabric Should Be Everywhere (But Isn’t)

Meet the Material That Could Kill Plastic and Leather