Testing Theory

4.45K subscribers

87 videos

Testing Theory is where professional testers turn to do better A/B testing and get more conversions. My channel is all about teaching you the principles of c...

Latest Videos

AB Testing Interview Questions

A Job doing AB Testing - Exploring a Career in Digital Optimization

AB Testing - Get Started in 10 Steps - a Cosmic Voyage

What is AB Testing - Data Science Essentials

2600 Year Old AB Test - Introduction to AB Testing

Prospect Theory, Loss Aversion, and AB Testing

Key Question to Create a Culture of Experimentation

AB Testing Statistics Made Easy

AB Testing Misconception More Traffic is More Risk

The Global Pandemic and AB Testing

AB Testing for UX Designers

AB Testing vs Multivariate Testing

AB Testing Skills For Professional Optimizers

AB Testing for Product Managers

My Precious AB Testing Strategy

From Validating Assumptions to Data Driven Optimization

Ideation Framework for Generating AB Testing Ideas

Asking Visitors vs Visitor Behavior - Site Optimization

SEO and AB Testing - Impact Explained

Counterweight Measurement Strategy for AB Testing

Living Roadmaps for Better AB Testing

Tack on AB Testing Strategy Blunder

Beware the Best Practices in AB Testing

Speed vs. Control - Doing More or Isolating Changes

Evaluating AB Tests with the Efficiency Equation

AB Testing Strategies The Guess Who Strategy

Actionable Rates of Action - Analytics to AB Testing

Experience Optimization NOT Conversion Rate Optimization

Combining Multiple Testing Strategies

Case Study Order Confirmation Page AB Test