ABUS – Keep On Riding

Ordinary Folk is a motion design & animation studio based in Vancouver, Canada. See our work and say hi at https://www.ordinaryfolk.co​​. -- We love biking. Having our bikes stolen... not so much. It was an incredible ride partnering with ABUS and Good Fortune Collective on this short ad. We experimented with some interesting transitions, and had fun animating as many characters as we could handle. Thanks to GFC for the opportunity, and to ABUS for keeping our bikes — and heads — safe. Check Out: Good Fortune Collective at: https://goodfortunecollective.com Project details at: https://www.behance.net/gallery/117591201/ABUS-Keep-on-Riding Credits: Agency: Good Fortune Collective Creative Direction:Jorge R. Canedo E. Production: Stefan Green Art Direction: Grace Pedersen Design: Grace Pedersen, Thiago Steka, Avikali Lomavatu Animation: Manuel Neto, Ricardo Drehmer, Thiago Steka, Victor Silva, Jorge R. Canedo E. Music: "Where I Wanna Be" by Dazy Chain SFX: John Poon Premiered in April 2021