AI-Driven Ads: Key Inputs for Peak Performance

Learn how to work with AI in paid media instead of against it — covering the evolution of machine learning in Google Ads and Meta Ads, from manual bidding to today's AI-first era. Two Octobers' Paid Media Director Casey Anderson breaks down the four key levers for better AI-driven ad performance: audience and signal inputs, creative inputs, bidding and goal settings, and campaign structure consolidation. Avoid common mistakes like over-segmenting campaigns, misaligned conversion events, and skipping the learning period that can derail your results. Whether you're managing Performance Max, Meta Advantage+, or smart bidding strategies, this session gives you a practical framework for keeping humans in control while letting AI optimize effectively.