Two Octobers

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130 videos

Two Octobers provides data-driven SEO & digital advertising that performs. We're passionate about growing good businesses, and as a certified B Corp, we're o...

Latest Videos

Intent Over Keywords Why marketers need an intent-focused content strategy in the age of AI

AI-Driven Ads Key Inputs for Peak Performance

Will AI Recommend Your Brand 6 Questions to Ask About Your Content

Transform Prospect Research into Strategic Content with AI-Powered Persona Research

Building a Full-Funnel Paid Media Strategy That Actually Works

How to Present Marketing Data to Leadership (Without Losing Their Attention)

Content that Serves Your Customers...and Your Business

Rethinking Metrics How to Demonstrate the Value of Digital Marketing in a Time of Change

Using UTMs to Improve Attribution Tracking

Navigating the Future of Search and AI Insights for Marketers

Google Analytics Insights Monitoring Tool

Meet Two Octobers A Digital Marketing Agency That Demystifies Data & Drives Impact

Modern charts in Looker Studio What's New

Topic Classification with Regex Case Statements in Looker Studio

Tag Keywords as Branded or Non-Branded Case Statements in Looker Studio

Filtering GA4 Bot Traffic in Looker Studio

Sortable Date Comparisons in Looker Studio

Reporting on AI Traffic in GA4

Reporting on Organic Search Ranking Distribution in Looker Studio

Filtering Bot Traffic in GA4

GA4 Session Duration Conversions - Part 1

GA4 Session Duration Conversions - Part 2

Reporting on site searches & conversions in GA4

Making GA4 Ecommerce Reporting Better

GA4 Reporting on New vs. Returning Users in Looker Studio

Reporting on Landing Pages in GA4 & Looker Studio

Creating a First user landing page dimension in GA4

Reporting on File Downloads in GA4 & Looker Studio

Reporting on site searches in GA4 & Looker Studio

Time-of-day Reporting in GA4 & Looker Studio