GA4 Session Duration Conversions - Part 2

Unlike Universal Analytics, GA4 does not have a built-in way to trigger a conversion event based on session duration. In this tutorial, we walk through setting up a Custom HTML tag in Google Tag Manager to accomplish this. Here is the blog post with the JavaScript referenced in the video: https://twooctobers.com/blog/track-session-duration-conversions-in-ga4/ 00:00 Intro 01:41 Create the custom html tag in GTM 09:43 Add the custom event trigger in GTM 10:28 Create the GA4 event tag in tag manager 13:50 Flag the event as a conversion in GA4