Typical lead gen is this:
1. Curate leads
2. More emails, more LinkedIn message
3. Blast away - blow through lists
This is NOT the way it should be done. Instead...
Build trust FIRST, before cold outreach. And during cold outreach.
If you are pitching a product, then go ahead and blast away and good luck. If you are wanting to create trust, rapport and meaningful conversations with high level prospects such as CEO's, owners, professionals, C Suite - then ditch the outreach that resembles product push.
