This YouTube video presentation is about basic and applied research and how they differ in business and management research..
It commences by defining basic and applied research.
Next the basic-applied research continuum is considered and the two ens compared in terms of the purpose of business and management research, its context and its impact.
The relationship of basic and of applied research to four different modes of knowledge creation (Mode 0, Mode 1, Mode 2, Mode 3) are then discussed in relation to business and management research.
References and further reading are discussed.
