Winning in Service Markets. Many loyalty programs do not work (well). What should you focus on to be effective in building loyalty with your target customers? This video gives key pointers on what I think is important.
See also this volume from the Winning in Service Markets Service “Managing Customer Relationships and Building Loyalty” - https://www.amazon.com/gp/product/B075Q5JCMG/ref=dbs_a_def_rwt_bibl_vppi_i13
