Professor Jochen Wirtz

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Jochen Wirtz is Vice Dean MBA Programs and Professor of Marketing at the National University of Singapore. Dr Wirtz has published over 200 academic articles,...

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How Will AI Reshape the $50 Trillion Service Sector

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Singapore Airlines - Interview with CEO Goh Choon Phong

1 Million Copies - How to Write Textbooks & Why

Tips for Junior Academics on How to Get Tenure

Master Class The Service Revolution & Its Implications for Strategy

Master Class Corporate Digital Responsibility (CDR)

Master Class Intelligent Automation, AI & Service Robots

The Future of MBA Education & the Ivy League of Asian Business Schools

NEW Online Course - Transforming Customer Experience Strategies for Service Industry

Master Class How to Improve a Service Culture Fast

Master Class Improving Service Quality

Master Class Service Quality - The Gaps Model & Diagnosing Quality Shortfalls

Master Class Managing Customer Loyalty

Master Class B2B Service Transformation How to Move from Products to Solutions

Master Class Service Robots & AI

Can You Think of 3 Global Service Brands

Corporate Digital Responsibility

Master Class Platform Business Models

Three Strategic Pathways to Cost-Effective Service Excellence

Introduction to Jochen Wirtz & the Past, Present & Future of Services Marketing

Robotics, AI & Process Automation – The Future of Service

Driving Service Culture – The Role of Top Management

Cost-Effective Service Excellence

Strategic Service Recovery

Customer Feedback Systems

Building Customer Loyalty

Moving up the Value Chain - From Products to Solutions

Capturing Value in the Service Economy & Competitive Advantage

Introducing Professor Jochen Wirtz