In this episode of Finance Foundations for Business Owners, we look at why a business can be selling, invoicing customers, and appearing busy — but still feel broke when the bank balance is checked.
Using a simple football comparison, this video explains why sales are like chances created, but cash collected is the real goal.
You will learn:
• The difference between sales, profit and cash
• Why unpaid invoices create cash timing gaps
• How stock, materials and work in progress can trap cash
• Why VAT, tax, payroll and supplier payments must be protected
• The five things every business owner should check weekly
• A simple 24-hour cash challenge to test your real cash position
If your business is selling but your bank account still feels empty, your cash is likely in one of three places: in transit, trapped, or already committed.
Turnover is vanity. Profit is sanity. Cash is reality.
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