Chapter 2: Operations Strategy in Global Environment

This chapter explains the meaning of strategy in global environment. 0:00 Introduction 0:20 Learning Objectives of 2 0:58 Growth of World Trade 2:58 Reasons to Globalize 4:35 Improve the Supply Chain 5:59 Reduce Costs 7:51 Improve Operations 8:40 Understand Markets 9:30 Improve Products 11:38 Attract and Retain Global Talent 12:55 Cultural and Ethical Issues 15:08 Companies Want To Consider 16:52 Match Product and Parent 17:23 Developing Missions and Strategies 18:34 Figure 2.2 Mission Statements for Three Organizations it of 3 20:22 Factors Affecting Mission 22:16 Strategic Process 23:03 Figure 2.3 Sample Missions for a Company, the Operations Function, and Major OM Departments (3 of 4) 28:19 Strategies for Competitive Advantage 29:02 Competing on Differentiation 31:17 Experience Differentiation 31:54 Competing on Cost 35:56 Competing on Response 39:56 OM's Contribution to Strategy 40:15 Issues in Operations Strategy 41:25 SWOT Analysis 41:44 Figure 2.6 Strategy Development Process 42:37 Strategy Development and Implementation 43:25 Key Success Factors 44:22 Implementing Strategic Decisions (12) 47:08 Strategic Planning, Core Competencies, and Outsourcing (1 of 2) 48:43 Theory of Comparative Advantage 49:08 Risks of Outsourcing 50:13 Rating Outsourcing Providers 50:32 Rating Provider Selection Criteria 51:28 Global Operations Strategy Options (108) 52:55 Global Operations Strategy Options (of)