Codex Rate Limits Just Reset - Here's Why

OpenAI just changed the ChatGPT ladder in a way that says a lot about where demand is going. A new $100 Pro tier is now live, Codex limits were reset as weekly usage surged, and the temporary Plus promotion is ending while higher tiers get the stronger thank-you window through May 31. That means access, limits, and pricing are all being reshaped at the same time. This is bigger than a new plan announcement. It shows OpenAI responding to massive Codex demand in real time, using limit resets to keep momentum high while creating a clearer path upward for heavier users. In this video, I break down what changed, why the timing matters, what it signals about usage pressure, and how this move fits into the bigger monetization strategy behind ChatGPT and Codex.