Conjoint analysis explained (by Choice Based Market Insights)

This video explains a unique type of conjoint analysis, called Discrete Choice Analysis. Discrete Choice Analysis is a marketing insights technique for predicting how products you create should perform when taken to market. This video is for non-statisticians - rather it is for those in the business world who would like to understand how Discrete Choice Analysis could be applied to business and marketing decisions. How consumer insights can be used to optimize a product offering for maximum customer appeal. Courtesy: www.choicebased.com