This video is a fun introduction to the classic market research technique, conjoint analysis. Help Jane figure out how to build and market a better "bazoogle" to beat her competitor Bob.
This white-boarding video explains how conjoint analysis tools (especially choice-based conjoint, CBC) are used to design and price near-optimal products and services.
Presented by Sawtooth Software.
For more information see https://sawtoothsoftware.com/conjoint-analysis?utm_source=youtube&utm_medium=description&utm_campaign=what-can-conjoint-do-for-you
