Customer Segmentation | Case Study | Part 1

A tutorial on solving real life e-commerce business problem related to customer segmentation. Deck link: https://docs.google.com/presentation/d/139gu8jFs4nFRvM7hY5QFLWADLe446X80/edit?usp=sharing&ouid=103871778307677579274&rtpof=true&sd=true Data link: https://www.kaggle.com/datasets/carrie1/ecommerce-data?datasetId=1985&sortBy=dateRun&tab=profile Code link: https://www.kaggle.com/code/ashkash247/rfm-segmentation