Digital Customer Experience by bee2link group

Emma Masson chooses to trade in her car to purchase a new vehicle. A seamless, technology-driven phygital buying journey begins with a self-service online trade-in valuation, followed by exemplary support from her sales advisor. Throughout her ownership of the new vehicle, Emma benefits from personalized follow-up from both the retailer and the manufacturer, further strengthening her satisfaction and her attachment to the Brand. To enhance this journey, the following tools are used by both dealership staff and the customer: - OpenFlex digital platform - Carviz inspection and counter-inspection application - ANA digital administrative management system - MecaPlanning online appointment booking and workshop scheduling optimization - Myrentcar rental fleet booking and management platform