DSTV Bee

Luma is known for creating beautiful realistic creatures, but Underline Advertising asked us to go one step further for the new DSTV HD tv spot, showing how HDTV can blur the line between a displayed image and reality. Credits: Agency: Underline Advertising Client: DSTV Agency Producer: Cathy Williams Creative Director: Lambertus Dormehl Art Director: Sandile Ntlemo Copywriter: Fezile Marubelela Animation Studio: Luma Director: Paul Meyer Head of 3D: Werner Ziemerink Modelling/Texturing: Brownwyn Horne, Rosie, Charlie Sithole Lead Animator: Martin Sen Animators: Tim Morar, Erik Kruger, Lighting: Tim Morar and Werner Ziemerink Compositing: Gerhard Painter Producer: Nono Mofokeng Original music Composition: Paul Shafer Sound Design and Final Audio Mix: Paul Shafer Storyboards: Alan Cameron