The Speed Trap: Efficiency is cold-chiseled to a four-word spark - Do The Right Thing. Efficiency is fast.
We have been conditioned to believe that the clock is the ultimate arbiter of value.
However, efficiency is a measurement of velocity, not a measurement of value.
You can be perfectly efficient at a task that should not exist.
Efficiency counts the seconds you save, but effectiveness pulls you back from the grave. Stop optimizing your way into a dead end.
How to be effective.
Visit the BeforeRules.com to learn more.
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Effective Before Efficient: Stop Being Efficient. Start Being Effective. Side A | NatokHD