Before Rules: Stop Being Efficient. Start Being Effective. Side B

The Speed Trap: Efficiency is cold-chiseled to a four-word spark - Do The Right Thing. Efficiency is fast. We have been conditioned to believe that the clock is the ultimate arbiter of value. However, efficiency is a measurement of velocity, not a measurement of value. You can be perfectly efficient at a task that should not exist. Efficiency counts the seconds you save, but effectiveness pulls you back from the grave. Stop optimizing your way into a dead end. How to be effective. Visit the BeforeRules.com to learn more.