Research has proven that when consumers can visualize a product in a space like theirs they are closer to making a purchase. Using our 3D configuration platform Elkay offers their customers and sales reps an innovative scene configuration tool that not only lets you visualize different sink/faucet combinations, but lets users do so in a wide variety of scenes with dynamic cabinet/counter options as well. What’s more, all of the models used in the configurator are also being used to replace product photography shots in their web and print materials.
Elkay configurator allows a customer to configure and choose different plumbing hardware (sinks, faucets, accessories) and at the same time configure environment (facades, countertops) in order to see how the product would look in the environment that looks close to a customer’s environment. Also integrated to ERM with automatic update of the product descriptions / prices / availability.
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