Entrepreneurship - ENT122
This is a recorded session of our online class uploaded here in youtube for academic purposes.
Module 10 covers the following topics:
-Stages of Customer Decision Making
-Cultivating Customer Relationship
-Building and Naming Your Brand
-Emerging Practices
Content Sources:
-Asian Institute of Computer Studies Module for G12 - ABM
-Pathways to Entrepreneurship by Habaradas and Tullao Jr. (Phoenix Publishing House)
Special thanks to BM2MA for their participation in the recorded discussion of this module.
