Learn how to set up enhanced conversions for Google Ads to increase the accuracy of your conversion data. You will walk-through two examples to capture people's email addresses and send them to Google Ads. The first example will cover how to track a lead form, and the second example will cover how to track email addresses when people purchase on your website. Let's get started!
YOUR EXTRA RESOURCES:
○ Standard Google Ads conversion tracking – https://youtu.be/f2t9I6GL_aY
○ Tracking Shopify conversions in Google Ads – https://youtu.be/WFDSV6fxOp4
○ Linking GA4 and Google Ads – https://youtu.be/EyJKNmO22uM
○ Google Tag Manager complete tutorial – https://youtu.be/_D5nd5SZ4s8
JUMP TO A TOPIC:
00:00 Introduction
00:45 Lead form example
01:42 Configuring the Google Ads conversion tag
03:47 Adding user-provided data
04:11 Previewing the tag
05:13 Ecommerce example
05:37 Adding email addresses to the data layer
06:11 Create a variable in Google Tag Manager
07:14 Create a purchase trigger
07:41 Create a Google Ads conversion tag
08:40 Previewing the tag
09:52 Conclusion
This video has been dubbed using an artificial voice via https://aloud.area120.google.com to increase accessibility. You can change the audio track language in the Settings menu.
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