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How Google Algorithm Changes Can Skew Your Marketing Data

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May 7, 2026
2:27

Not every shift in your data is something you caused — or something you can fix. Google algorithm updates and other external factors can significantly move your metrics, and mistaking them for performance problems can lead you to make the wrong optimizations. Katelyn Goerke, UX Research Lead, covers how to identify when changes outside your control are influencing your data and how to adjust your analysis accordingly. #digitalmarketing #marketingdata #seo ------------------------------------------------------------------ 💻 What We Do Digital Marketing | Websites | Software Development Northwoods is a full-service digital agency headquartered in Milwaukee, WI. With honest guidance and deep expertise, our team helps your team meet and exceed your business goals. Whether you're looking to grow your online presence, effectively utilize AI to supercharge your productivity, build a stunning website, or develop custom software — let's talk. See how we can help you achieve your goals at www.nwsdigital.com. ------------------------------------------------------------------ 📚 Learn Upcoming Webinars: https://www.nwsdigital.com/Classes Blog: https://www.nwsdigital.com/Stories/Blog Podcast: https://www.nwsdigital.com/AroundtheCampfire ------------------------------------------------------------------ 🚀 Follow Us Subscribe: ⁨@NorthwoodsDigital LinkedIn: https://nwsdigital.me/linkedin Instagram: https://nwsdigital.me/instagram Facebook: https://nwsdigital.me/facebook

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How Google Algorithm Changes Can Skew Your Marketing Data | NatokHD