How To Assess & Evaluate Your Marketing Technology Stack

You made investments in marketing technology in order to improve customer experience. But, are they yielding the desired results? Are customers measurably happier? Do internal processes move more smoothly? As marketing technologies are deployed over time, the stack can grow increasingly complex and siloed. It is easy to start to lose track of what you have, who is using it, what is working and what isn't. It's never too late to disentangle the mess and strengthen the connections in your marketing technology stack. The first step is understanding which tools are the most important in order to decide what to keep and what to discard.