How to Install the Conversions API (CAPI)

Improve your Snapchat Ads campaign performance and measurement using the Snapchat Conversions API (CAPI). Chapters: 0:00 - Overview 0:19 - Part 1- Introduction & Set Up 2:05- Part 2- Making your first CAPI call • Conversions API Documentation: https://marketingapi.snapchat.com/docs/conversion.html • Creating a pixel: https://businesshelp.snapchat.com/s/article/pixel-website-install • Creating a Snap App ID: https://businesshelp.snapchat.com/s/article/snap-app-id • Conversions API Parameters: https://marketingapi.snapchat.com/docs/conversion.html#conversion-parameters • Testing endpoint: https://tr.snapchat.com/v2/conversion • Snap Pixel ID: https://marketingapi.snapchat.com/docs/conversion.html#snap-pixel-pixel-id 8:51- Part 3- Integrating CAPI into your tech stack • Deduplication: https://marketingapi.snapchat.com/docs/conversion.html#deduplication 12:00- Part 4- Verifying Events and Setting up your system 13:26- Part 5- Testing Tools 15:37- Part 6- Business SDK 18:27- Part 7- Next Steps • Business Help Center: https://businesshelp.snapchat.com/s/article/conversions-api • Get Support: https://businesshelp.snapchat.com/s/contactsupport Grow your business with Snapchat: Snapchat Ads and Public Profiles are made for every business, no matter the size or industry. Become a part of Snapchatters’ everyday conversations with full-screen digital ads, augmented reality Lenses, commercial ads, and more to inspire action from the people that matter most to your business. Get started now at snapchat.com/business. ---------------------------------------------------------------- Follow us for more Snapchat tips and tricks! Snapchat: https://www.snapchat.com/add/snap_biz LinkedIn: https://www.linkedin.com/showcase/snapchat-for-business Twitter: https://twitter.com/SnapForBusiness ----------------------------------------------------------------