How to Set Up Snapchat Conversions API

In this video, we'll describe the Snap Conversions API, showing you how to improve your Snapchat ads by passing web, app, and offline events from your server to Snap servers. We'll cover a step-by-step guide on configuring the Snap Pixel tag in Web GTM, setting up the Snapchat CAPI tag in Server GTM, sending data from web to server, and testing your setup. Improve your conversion tracking and targeting to lower your cost per action! === CONTENT === 00:00 - Intro 00:45 - Snap Pixel tag configuration: PageView event 03:26 - Unique event ID variable configuration 04:00 - Snap Pixel tag configuration: Purchase event 06:01 - Test the setup 07:20 - Data Layer variable configuration 08:48 - Send data from web to server GTM 10:00 - Data Tag configuration example 12:58 - Snapchat Conversion API tag configuration: PageView event 15:49 - Snapchat Conversion API tag configuration: Purchase event 17:32 - Test the setup === Watch related videos === ⦿ Check out the playlist on Snapchat server-side tracking: https://youtube.com/playlist?list=PLGvFzWb64GFvmlAAmCHryygwVJxypEQbm ⦿ Check out the playlist on Conversions API setup: https://youtube.com/playlist?list=PLGvFzWb64GFvUWegxXy5nDxO4_BVvflt5 === LINKS === ◆ Set up server GTM: https://stape.io/blog/what-is-server-side-tracking#how-to-set-up-server-side-tracking-with-stape ◆ Snap Pixel tag: https://tagmanager.google.com/gallery/#/owners/Snapchat/templates/snapchat-google-tag-manager ◆ Unique event ID variable: https://tagmanager.google.com/gallery/#/owners/stape-io/templates/unique-event-id-variable ◆ Sending Data From the Google Tag Manager Web Container to the Server Container article: https://stape.io/blog/sending-data-from-google-tag-manager-web-container-to-the-server-container ◆ Data tag: https://tagmanager.google.com/gallery/#/owners/stape-io/templates/data-tag ◆ Snapchat Conversion API tag: https://tagmanager.google.com/gallery/#/owners/stape-io/templates/snapchat-tag ◆ How to set up Snapchat Conversion API using server Google Tag Manager article: https://stape.io/blog/snapchat-conversion-api-using-server-google-tag-manager === SERVER-SIDE with stape.io === GTM templates: https://stape.io/solutions/category/gtm-templates What is server-side tracking?: https://stape.io/blog/what-is-server-side-tracking How to set up Google Tag Manager Server Container?: https://stape.io/blog/how-to-set-up-google-tag-manager-server-side-container How to Set Up GA4 Tracking Using Google Tag Manager Server-Side Container: https://stape.io/blog/how-to-set-up-ga4-tracking-using-google-tag-manager-server-side-container Server-side conversion tracking in Google Ads (Adwords): https://stape.io/blog/server-side-conversion-tracking-in-google-ads-adwords Facebook CAPI: https://stape.io/blog/how-to-set-up-facebook-conversion-api === CONNECT with stape.io === ✭ https://www.facebook.com/stape.io/ ✭ https://www.linkedin.com/company/stape/ ✭ https://x.com/stape_io ✭ Community: https://community.stape.io/ #gtm #stape #snap #snapchat #snapchatads #googleads #google analytics #ga4 #googletagmanager #tracking