How to Leverage the Growth Hacking Mindset

In this video, we're gonna be talking about growth hacking and this is really a buzz word for a lot of businesses but it's more than just that, it's really a mindset that today's marketers and today's effective marketers need to have. Growth hacking isn't some weird job that only can be found in Silicon Valley, it's actually an essential part of today's marketing toolset, tool kit. It's being able to take your mind and think differently. Now back in the day when you wanted to sell a product you hired a guy that went door to door, house to house, he had a briefcase and he began to pitch these products, these tools, these vacuum cleaners or combs or scrub brushes or whatever it was to the people in mind. These were very smart salespeople, these were salespeople who could read people very quickly and they could understand whether or not they were gonna make a sale or they had to bounce and move to another house. Today's marketers, we do everything behind a computer, we don't have to do a lot of that face to face interaction and I think because of that we miss some of those unique opportunities to learn more about people. So you might be asking yourself what does all this have to do with growth hacking? Well, growth hacking comes down to two things, who are your customers and where are they?