If data isn't trusted, it's ignored | Projective Group

Trust is the real bottleneck. When data isn’t trusted, people fall back on intuition. Bart Claeys explains why fixing this requires cultural change, not just better tooling. About Projective Group Established in 2006, Projective Group is a leading financial services consultancy. We are recognised across the European industry for turning complex challenges and emerging themes into clear, pragmatic solutions. With deep roots and trusted relationships in financial services, we bring hands-on expertise across key domains. We support the full journey of change: shaping strategy, delivering complex transformation or building long‑term capability through managed services, staffing and training. Our purpose is simple: to empower financial services to shape the future of wellbeing, prosperity, and innovation.