In this video we take a look at Solomon Asch and his model of impression formation (1946). This model considers Central and Peripheral traits.
References:
Asch, S.E. (1946). Forming impressions of personality. Journal of Abnormal and Social Psychology, 41(3), 258-290
Baron, R.A., Byrne, D., Branscombe, N.R., & Fritzley H.V. (2011). Social Perception: Perceiving and Understanding Others. In R. A. Baron, Mastering Social Psychology Canadian Edition (pp. 59-93). Pearson Canada, Toronto ON.
