iTVS contacted us in order to help promote their upcoming documentary about mental health, Bedlam, airing in April on Independent Lens. The intital creative brief was for some social media posts along with animated story versions, but in working with both Andrea Bloom, Senior Creative Producer, iTVS and Aldo Mora-Blanco, Senior Content Manager for iTVS, it became clear this was an opportunity to create something more engaging with a feeling of interactivity. Our final designs incorporated looping animations to help bring the sobering statistics to life.
Be sure to check out the Stories version here: https://youtu.be/W0qL71Ig0fg
