Mastering Datorama Episode Three: Custom Classifications

Custom Classifications are overarching, cross-channel entities available across all data models in Marketing Cloud Intelligence (MCI), formerly known as Datorama. They allow you to blend different data models and supplement your primary data with additional information. Join Decision Foundry’s Ashish Nelson as he demonstrates the usage of cross-channel entities in Datorama to blend datasets from different marketing channels like Paid Search, Social, and Email marketing. He’ll show you how to pivot the delivery data coming from multiple channels using overarching categories like Brand, Activity and Activity’s description. These overarching categories are present in Campaign, Social Page Name and Email Subject’s naming convention and Custom classification entities within each data model will be leveraged to establish a cross-channel link. Ashish Nelson is a Technical Manager and a certified Datorama Solution Architect. He has more than six years of experience in building and maintaining multi-market Datorama implementations for various media agencies and brands.