Denis Ivanov will return to give an updated version of the most popular talk from SpreeConf 2013. This talk aims to share three years of experience running a growing niche store through high level direction as well as practical code samples. You will learn a great deal of ProTips® on how to please both robots and humans: Search Engine Optimization, client side performance (and some backend, too) plus conversion rate management.
Denis Ivanov (Lead Developer at Downshift Labs)
Denis was introduced to Rails and Ruby while still in high school and it was what largely pushed him to pursue Computer Science formally. He still works with Rails everyday! Because of his love for his profession, and wanting to spread the joy of gainful and fulfilling programming employment, you might find Denis volunteering at miscellaneous outreach programs in San Francisco.
