Plain Language

Principles of plain language as reader-focused writing standards are the focus of practice in The Expert’s Writing Toolkit. The Toolkit’s lessons bridge the gap between the principles of effective writing and the actual practice of experts at work. At the end of this video, you should recognize that producing a message in plain language requires more than the right words. The process, as codified in ISO 24495-1 2023, requires you to learn about your target audience before you begin drafting a message. It also requires that your message be tested to determine whether it meets your reader’s needs. The ultimate proof of success is always focused on the reader. That perspective is the most useful for any expert communicating their expertise in writing. The Toolkit is in the testing phase, with plans for a full release in 2024. Visit proswrite.com/toolkit/ to learn more.