RSM Design & AD EX

In the heart of downtown Dallas, an iconic mid-century modern building was reborn as the new home for the Architecture and Design Exchange (AD EX) and AIA Dallas. RSM Design joined the journey, collaborating with the design team to craft an experience that would celebrate the intersection of architecture, design, and community. From the moment guests step inside, they are immersed in a space where branding and storytelling blend seamlessly. Environmental graphics guide visitors through exhibits, donor recognition displays, and historic artifacts, each touchpoint designed to educate, inspire, and connect. Every detail—bold typography, thoughtful wayfinding, and layered storytelling—was carefully curated to reflect the spirit of AD EX. The result is more than a space; it’s an experience where design is not only seen but felt, reinforcing AD EX’s role as a hub for creativity and innovation. See more: https://rsmdesign.com/work/ad-ex-dallas-tx