This tutorial is made by Center for Marketing Engineering, The Chinese University of Hong Kong.
Objectives of Tutorial 2:
1. Aggregate Data
2. Data Standardization
3. Market Basket Analysis
4. Linear Regression
5. Logistic Regression
6. Prospect List
7. K-Means
Materials:
https://www.dropbox.com/s/yo11uj709x2ylt6/SPSS%20Tutorial%202.zip?dl=0
